Dell Exclusive Store, The Mall Athens

Design: 2016 • Construction: 2016 • Area: 100sqm • Client: OKTABIT SA • Design branding for the 1st Concept Store of «Dell» Computer Technology Company in Europe • Architectural Design (Concept, Outline, Detail Design), Lighting Design, Special Fittings & Author Supervision • Photography: Nikos Karampinis • Retail Design Awards: 3 Golden Awards: Best Interior Non Food – Technology and Electronics Design, Best Fixturing and Custom Furniture, Best Lighting Design

The first Dell Exclusive store in Europe is located at the Mall Athens. The concept was to articulate a visual/spatial identify for the brand that refers to the sense of luxury and comfort of owing a Dell Computers product. The store may be regarded as a “boutique” of electronics; although situated in a mall with more than 5 major computer retailers, the vast collection of the exclusive products introduces the customer to the brand, offering personal attention during shopping in an exclusive and elegant environment that manifests the cleanness and comfort of the miracle of technology.


Architectural Design: AVW Architecture • Authors: Angeliki Athanasiadou, Katerina Vassilakou • Architectural Design Team: Dimitra Ravani, Mara Petra, Ismini Ziouva • Construction: DAE Design & Application Engineers